The Adrenaline Vault

Home News Reviews Previews Features Forum Blogs About Us
 




Posted on Wednesday, March 2, 2011 by | Comments 15 Comments


Pages: 1 2 3

Picture from Fools fault Activision

First, let me be clear. I am not a fan of any publisher/developer, including Activision. I simply do not care. If a game is good, then I will support it. I don’t engage in pointless debates about how Treyarch is inferior to Infinity Ward (or vice versa). However, every once in a while, something happens that enrages me to the point that I will brave the trolls and address the idiot gamers out there. Recently, Activision made some important decisions that impacted the lives and employment of 500 people. At this point a lot of you gamers will spew forth an anti-Activision tirade born of monumental ignorance and immaturity. Let me give you two pieces of advice. One, don’t do that. And two, your life is going to suck until the day you die if you don’t stop playing the victim.

Activision announced that development of Guitar Hero would cease. Many gamers accuse Activision of draining the veins dry of any successful IP it owns, and often cite the Guitar Hero franchise as evidence. This opinion is completely void of common sense and knowledge of business strategy. First off, no product is capable of an infinite life span, which means it will see diminishing profits. Oversaturating the market can decrease any game’s lifespan, but I would argue that Activision knew the music-genre was fading. In addition to trying to profit as much as it could, it was also supplying work to the Guitar Hero developers. Had Guitar Hero 5 and Warriors of Rock never been released, on top of the franchise dying after GH World Tour, the developers would have suffered an earlier fate. Either way, the idiots out there seem determined to fault Activision regardless of the decisions they make.

In Activision’s Q4 2010 Earning’s Call, they revealed that True Crime Hong Kong would be canceled, the Guitar Hero unit was no more, and due to restructuring, 500 jobs were being dissolved. There was also mention of DLC stuff, but that too was distorted by the Internet fools as being evidence that the company doesn’t care about anything that’s not Call of Duty related. So, as a favor to the masses, let me put the whole situation into the proper perspective for you.

I follow Dan Amrich’s One of Swords website and podcast pretty regularly. In case you are unfamiliar with Dan, he is Activision’s gamer liaison (akin to Microsoft’s Major Nelson). Yes, Activision pays him, but I’ve come to recognize that Dan is really just a good guy who loves games, and remains as objective as possible. He is not a corporate lackey. One of the best ways to summarize the recent Activision lay-offs was put forth by One of Swords co-host, Hugh Sterbakov. He said, “those who are offended by layoffs in the gaming industry simply do not understand the industry, period.” This is true of game development as well as my own industry, web development. Any industry that relies on a single product or service is at risk of short-notice unemployment. When the demand for that product/service runs dry, so do the paychecks. It sucks, and I’ve felt the sting of sudden unemployment, but if I wanted stability I could have chosen a different industry.

Pages: 1 2 3

Related

Related posts:

  1. Activision sues Gibson over Guitar Hero
  2. Activision closes Shaba Games
  3. Activision countersues former Infinity Ward leads
  4. Activision scores next Bungie property
  5. Infinity Ward Employee Group sues Activision

This Comments RSS Feed 15 Comments:

Alaric | March 2nd, 2011 at 12:02 PM Permalink to this Comment

Excellent article, Booth! I am entirely with you.

The only point you made that I disagree with, is supporting any game that is good. I think that in the interest in all of us, the industry itself and games as an art form – it makes sense to only support good games when their publisher respects our rights as consumers. This is why I still refuse to buy any games that UbiSoft publishes.

Matthew Booth | March 2nd, 2011 at 12:16 PM Permalink to this Comment

I can see not supporting a publisher on account of questionable DRM or pay-to-play practices (etcetera), but in the end, I’m still more concerned with the game itself as a product of the artistic vision of the developer. I realize publishers take a significant portion of the profit, but I’d like to think that my money is still supporting designers, writers and programmers that are creating a game I enjoy.

Patrick | March 2nd, 2011 at 3:15 PM Permalink to this Comment

I loved the article Booth. I basically agreed with you on everything.

People want to think that publishers in the video game industry are not in it to make money. So when they must lay off 500 workers because a series is not selling well then they immediately attack the people in charge. In fact it is a business decision that they made to insure that they can make money on other things that they are releasing to continue to make a profit and operate. They even might establish a, oh no not that, DRM to help secure that all stakeholders in the company. I am mostly 100% behind the business decisions of publishers because they are usually the correct business decisions. Now I am talking strictly business decisions not anything else.

Matthew Booth | March 2nd, 2011 at 3:58 PM Permalink to this Comment

Thanks Patrick. I’m against DRM and certain decisions in principle, but given the state of the game development industry, I give publishers a lot of leniency. This podcast (http://irrationalpassions.com/irrationalpod32-live/) had an excellent discussion on the future of gaming and gaming consoles. The main points were these:

1) The diversity in systems/hardware hurts the industry and quality of games. If rules and regulations were set in place to standardize the development for ALL platforms, then focus could be shifted off of multi-platform development towards game innovation and quality. Moving software to the cloud could further protect publisher’s and developer’s investment of time and money. We have a similar setup with cable, cell phones and other forms of technology, why is gaming so sacred?

2) The used game market is probably more to blame for declining profits than piracy. There should be some sort of legal protection against one corporation (e.g. Game Stop) making a huge profit off of the intellectual property of another corporation (e.g. Activision).

That’s why I made it clear I am a fan of gaming in general. If you want what’s best for gaming, you may have to be in favor of a lot of decisions being made in the industry. They are trying to preserve and protect their creations.

Matthew Booth | March 2nd, 2011 at 4:04 PM Permalink to this Comment

In support of my point in #1, the podcast guest brought up Nascar. In the past Nascar had a very loose set of rules regarding how cars were built and customized, so the teams with the most money built the best cars creating an imbalance to smaller race teams. But then Nascar standardized the specs on the cars so now every car is basically the same and the winner is determined by the quality of the driver and the crew behind him.

If you have a similar scenario in gaming, the “winning team” would be the publishers/developers with the best product. The hardware creators would also be forced to innovate beyond their proprietary machines in order to compete on a level playing field with each other.

Alaric | March 2nd, 2011 at 5:04 PM Permalink to this Comment

I’m sorry but that is bug-house nuts. You are essentially saying that locking the gaming medium within a rigid set of requirements will ensure fair competition. If that’s your plan, then why not extend it to movies and literature? Let everyone write books according to the same exact standard, and then the best book can win.

No, Booth. In this case diversity of methods and platforms is what breeds innovation. Moving any form of artistic expression within rigid confines is the same as condemning it to death. And no, Nascar is NOT a form of artistic expression.

Personally I am very much in favor of corporations making profit. But when Patrick suggests that any decision made by a corporation is financially sound and by default intelligent – I can’t help but disagree. In particular there isn’t a single DRM scheme in the world that does absolutely anything to protect any game from being pirated. The highest level of success that DRM has EVER achieved was preventing zero day piracy. The amount of problems that it creates, however, is staggering.

Given a choice between buying a game and then getting abused by DRM or pirating a game and having no problems with it… I can see why many turn to piracy.

Matthew Booth | March 2nd, 2011 at 5:23 PM Permalink to this Comment

Listen to the podcast section about it, or read:
http://www.computerandvideogames.com/174193/news/dyack-one-console-future-inevitable/
Dyack’s argument is convincing and logical, but it’s more carefully explained on the podcast.

And books are essentially already being published that way. The standards are language and the print medium. The best authors end up selling more books. They don’t have to worry about writing 6 different versions of the same book to make it accessible to the widest audience. It’s almost the same for movies, except there are different ways of filming depending on whether or not they are doing 3D, etc… but they don’t have to film several different versions.

What we’re looking at is a developer saying “I want to make game A, but I have to program it in radically different ways if I want it published on PC, xbox, Playstation, wii, kinect, move, etc…

We’ve dumbed down the language by using the term “porting” to refer to this process, but based on what developers are saying, it adds a significant amount of production time and obstacles to their goal of reaching the widest audience. And we are talking about them producing the same game… they just have to develop for the different platforms which costs enough to restrict development.

As consoles drift further and further away from being gaming machines, they are costing too much to purchase and produce, eventually that model will collapse.

Matthew Booth | March 2nd, 2011 at 5:25 PM Permalink to this Comment

Or with film, if they do film different versions, it can be done simultaneously.

With video games, each console has it’s own proprietary requirements for their developer kits and publishing for their console and marketplaces. It’s horribly inefficient for developers and is hurting their wallets and creativity and holding back our gaming experiences.

omegabob | March 2nd, 2011 at 5:53 PM Permalink to this Comment

Booth: “First, let me be clear. I am not a fan of any publisher/developer, including Activision. I simply do not care.”

Last time I checked, you were a seld-proclaimed Apple Fanboi and to the best of my knowledge, you have never had a bad thing to say about that ‘publisher/developer.’

If I am wrong, please list everything you hate about the iPhone, iPad, so-called ‘App Store,’ and Apple in general.

Thank you.

omegabob | March 2nd, 2011 at 5:53 PM Permalink to this Comment

Typo: ‘self-proclaimed Apple Fanboi”

Matthew Booth | March 2nd, 2011 at 5:58 PM Permalink to this Comment

@OmegaBob – lulz – stay on topic and I will respond with specifics.

omegabob | March 2nd, 2011 at 7:52 PM Permalink to this Comment

On topic? You mean the opening of the article that you, the author of said article, bolded to make it stand out -ie emphasize a point & to prove that you are unbiased – is not part of the discussion?

My apologies for assuming the fact that you did such actions at the beginning of the article meant that the rest of said article would be baised upon & evolve out of what you, yourself, emphasized and therefore, be ‘on topic’

Matthew Booth | March 2nd, 2011 at 8:35 PM Permalink to this Comment

First, I emboldened “I am not a fan of any publisher/developer, including Activision” to emphasize that my article about Activision (not Apple), and gaming (not hardware e.g. iPad, iPhone) is not based on an emotional attachment to Acitivision or its developers.

Second, I’ve never claimed to be a “fanboi” of Apple (outside of trolling to make you mad). I own and enjoy hardware and software from a wide range of manufacturers/publisher/developers. You really don’t know anything about me, so you have no foundation for denouncing my entire article based on something you brought up just to argue about Apple.

If you have specific disagreements with something I said regarding Activision then fine, but this isn’t the appropriate place for you to go on one of your “Why I hate Jobs/Apple” tirades.

lasadorian | March 3rd, 2011 at 1:06 AM Permalink to this Comment

nice job bud. If i recall Singularity was developed by Raven… Now theres an old school developer that i love.

Matthew Booth | March 4th, 2011 at 12:07 PM Permalink to this Comment

Singularity was a fairly good game and I was hoping for a sequel. Maybe the franchise will get some love in the future.

Post a Comment


Please leave these two fields as-is:

To add an avatar image by your Avault comments head on over to gravatar.com and follow their simple sign-up instructions. When posting comments on Avault include the same email address you used to setup your free Gravatar account and the avatar you uploaded will automatically appear by your comments. Note: Avault will only display avatars that are rated G or PG.


Follow Us on Facebook   Follow Us on Twitter   Access Our RSS Feed




MOST POPULAR

MOST COMMENTS

LATEST COMMENTS
chip on New consoles going FTP?Well, I already have plans to get the new PS4. F2P is a nice bonus for...
psycros on Eador: Masters of the Broken World PC reviewThis sounds fascinating but fairly punishing....
psycros on New consoles going FTP?I laugh at these stupid, greedy companies. Please, drive more gamers...
Adam on New consoles going FTP?FTP doesn’t do much for me, but it makes sense to have it...
Argos on New consoles going FTP?I am not into FTP if it means any one of these things: always online,...
Marco on New consoles going FTP?When someone says FTP, I think file transfer protocol. In any case,...
St0mp on Need for Speed: Most Wanted PC reviewYou do not get the full game. You spend 60$ for a track...
Fatima on Dawn of Fantasy PC reviewIncredible! This blog looks just like my old one! It’s on a...
Bo on My Country reviewI’ve been playing for 5 days now and i like to play the game before i go...
Recommend this on The Witcher 2 PC reviewHi there every one, here every person is sharing such...
Celia on Japanese airlines ban DS and PSPHave you ever thought about adding a little bit more than just...
Lisa on Dawn of Fantasy PC reviewThis website was… how do I say it? Relevant!! Finally I have...
Solo4114 on Bioshock Infinite PC reviewI smell a DLC opportunity…
Ian Davis on Bioshock Infinite PC reviewWow. Can’t unsee that! Now I’m imagining a barber...
Solo4114 on Bioshock Infinite PC reviewAm I crazy, or is the statue in the first picture the same guy...

 
To the Top
QR Code Business Card