I am sitting here wondering if the marketing department at Nintendo has resorted to the covert in order to corner the female gaming market.

Recently, the UK papers have been running with a story about a woman from Manchester who claims that her Wii has turned her into a sex addict. (I can just picture the new box art for Wii game packages.) In news which is sure to send Nintendo Wii sales through the roof, Amanda Flowers slipped on her Wii Fit training board, and suffered nerve damage. I won’t really comment on the fact that the balance board is about five centimeters above ground level, but the resultant nerve damage has caused what doctors refer to as “persistent sexual arousal.”

The incident is far from the first medical injury caused by Nintendo’s motion control games console. Over-enthusiastic golf swings and swiping tennis slices have caused many an injury to hapless players. Yet, call me cynical, but what will females remember most about this most recent event? What possible marketing strategy could ever beat that? Actually, I would be very impressed if my Xbox would be so kind as make me a coffee mid-game. Come on, Microsoft! Who said video games were bad for you? Nintendo Wii – you can play games on it, get fit with it and have a satisfying sex life with it.