Blockbuster Inc. is taking aim at the video game business. The Dallas-based video rental chain recently rolled out expanded game sections in its 4,800 corporate-owned stores, with a much bigger focus on selling new games and game consoles, in addition to renting games and selling used titles as it has done for years. Their focus – titles appealing to casual players.

Blockbuster believes it can lure casual, mainstream buyers who are already browsing its aisles for videos. Stores will carry the big game releases every week, but they probably won’t be the place to find obscure Japanese role-playing games. The games that Blockbuster does carry are stocked a lot like videos, with new game releases getting their own segment of wall space previously reserved for new movie releases.

Source: Dallas Morning News