Like many other companies, Electronic Arts isn’t doing very well at the moment, but it might not entirely be the economy’s fault. The company’s former EVP, Mitch Lasky, believes that their current slump may have been caused more by the company’s poor game plan.

“While Activision was setting sales records with Call of Duty: Modern Warfare 2, EA had no major hits,” wrote Lasky, “although, in fairness the COD: MW2 revenue was probably just filling in a sinkhole at Activision created by a music game business that has fallen off a cliff. EA is in the wrong business, with the wrong cost structure and the wrong team, but somehow they seem to think that it is going to be a smooth, two-year transition from packaged goods to digital. Think again.”

Lasky feels that EA executives didn’t cut long-term costs enough, and that the EA Games division is the company’s biggest failure.

“It’s been one expensive commercial disappointment for EA Games after another. Not to mention the shut-down of Pandemic, half of the justification for EA’s $850 million acquisition of Bioware-Pandemic. And don’t think that Dante’s Inferno, or Knights of the Old Republic, is going to make it all better. It’s a bankrupt strategy.”

Source: Destructoid