Adidas has a new marketing gimmick targeting gamers, as they’ve decided to add a bit of augmented reality to their new line of shoes. The AR Game Pack is a set of five shoes that have an AR code printed on the tongue of the shoe. When you remove your shoe and hold the tongue up to a web camera it grants access to a “virtual version of the Adidas Originals Neighborhood.” The shoe will also act as a game controller of sorts. The shoes go on sale February 15, and each month between February and April will see the launch of a new interactive game in the neighborhood.

Source: Kotaku