Publishers and gamers alike can now broadcast their games via Xfire and Livestream with the launch of their social video game broadcasting endeavor. The new service enables Xfire users to broadcast their gameplay to an unlimited number of viewers, where game casters and their audiences can interact using instant messaging, while viewers can watch the live via their PCs and mobile phones.

This new medium is already gaining acceptance in the community, and several publishers and developers have already begun projects with it in mind. “Live game casting is rapidly growing among our audience and reflects the growing trend of youth turning their attention to video games during traditional primetime TV viewing hours. We plan to use Xfire’s live video streaming service to build a marketing buzz with our community for a new content for Blood Bowl. It is one of the most cost effective marketing campaigns to reach out to our users,” announced Cedric Lagarrigue, CEO, Focus Home Interactive.