According to Nielsen, the typical U.S. online video viewer spends 45% more time per day watching videos over the Internet than a year ago, but still spends far less time than watching TV. The online video population spent an average three hours and 11 minutes a month, or about six minutes a day, watching Internet videos during the second quarter, up from two hours and 12 minutes per month a year earlier. Still, Americans slightly increased the amount of time per day they spend in front of the TV, to about two hours and 20 minutes a day.

Nielsen has also begun to categorize the American population that plays casual videogames. About 43 million Americans regularly play such casual games as cards or puzzles. The casual gamer spends about a half hour on a typical gaming session, compared to about 80 minutes for a typical non-casual gamer and more than two hours for those who play World of Warcraft.

Source: Video Business