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Posted on Wednesday, August 20, 2008 by | Comments 2 Comments


Picture from Study says PC gaming alive and well

The PC Gaming Alliance today unveiled the key findings from its first Horizons Report, an exclusive research study of the PC gaming industry worldwide. Speaking at the Games Convention Developer’s Conference in Leipzig, PCGA president Randy Stude announced that PC gaming was a 10.7 billion dollar industry in 2007, with retail sales accounting for just 30 percent of total revenues. According to the report, growth was largely driven by online revenues from Asia, the world’s largest market, which is approaching half of total worldwide sales.

Online PC gaming revenue led the way in 2007 with 4.8 billion dollars, almost double the worldwide retail sales numbers for PC games. Digital distribution sales approached 2 billion dollars, while advertising revenues from Web sites, portals and in-game ads accounted for 800 million dollars. Both are expected to grow substantially as major developers and publishers begin to adopt formal strategies to take advantage of new online opportunities.

According to DFC Intelligence, there’s even more room for growth as the broadband market matures: “Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007, less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That indicates there’s still plenty of growth to come,” said David Cole, an analyst with DFC Intelligence.

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This Comments RSS Feed 2 Comments:

Mike Wilkerson | August 23rd, 2008 at 12:37 PM Permalink to this Comment

That this was ever a question is just simply BEYOND me.

When I look at the stack of games, that I could clearly make furniture out of at this point because of the volume, one fact remains:

I would game twice as much on the PC if I had the time to do so, than I do on my Wii (or other consoles if I had them).

The advent of what is potential “games that work in a browser” (like the storied BATTLEFIELD: HEROES arriving soon*) makes that an even greater jumping point for what is online PC gaming that has nothing to do with consoles, except of course that the games are promoted via the same general televisoin commercials that push the console systems.

Great piece, and I’m proud to say that I’ll be PC gaming for a good long time. I just ordered a new XPS via a contact we have at Dell, so now I’ll have a roving game rig, which means… (drumroll…) Even MORE PC gaming than before, while I’m mobile.

Marshall | August 26th, 2008 at 1:05 PM Permalink to this Comment

For the ‘beer and pretzel’ crowd that wants to RELAX with a game, I still think the PC presents the best ergonomics. We have a WII…but after a long day, my wife and I (after the kids go to bed), don’t want to be gaming on the big-screen TV where we can do nothing except sit (or stand, as in the case of most WII games) and focus on the game. We prefer going to our desks (still in the same room together), get some coffee, catch up on other stuff, talk, and GAME together, often cooperatively over our WLAN. She can look at her screen, I can look at mine…and if we need to also balance online checkbooks or fill out school forms, we can do that. Not so with a WII in the middle of the living room.

It does seem like no one’s come out with a good NON-massive-multiplayer cooperative game lately. Not since Diablo 2, Sacred, Dungeon Siege 2, or Titan Quest has there been a game that my wife and I can play regularly (maybe 30-45 minutes/night, sometimes longer) just to relax and immerse ourselves in a different world for a bit. And the PC is the only way to play those games and still have the freedom to be doing other things.

I know most gamers are younger (we’re in our 40′s) and may want more action/strategy/intensity, but we wish there were more games that didn’t tie our entire minds up or BOTH of our hands (we HATE WII games that force you to have a Nunchuk and the WIImote together. What relaxation is a game when you can’t pick up your cup of coffee while you play!??

And…cooperative play over a local LAN would be ideal. With the WII or any other consoles, you can’t do that unless you hotseat or splitscreen…which isn’t so good. I suppose we could buy 2 of the same consoles, but whereas it’s easy to justify and common for a family to have multiple PC’s, who would have 2 Xbox’s or 2 WII’s under one roof!???

More PC games!! Especially, more CO-OP games!!

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