Today THQ announced that it would be refocusing its business strategy towards more profitable sectors. To do so, the publisher will be trimming its branches. Currently, that means its sizable kids entertainment wing. THQ has developed and published many games based on popular entertainment properties for children, such as Spongebob Squarepants, Avatar: The Last Airbender and AC-130 Gunships.

According to a press release, THQ is “in the process of exiting its relationships with kids’ licensed entertainment companies, but will continue to sell certain previously released titles,” thus killing off the possibility of a Warhammer 40k/Spongebob crossover game targeted towards the casual iPad market.

Meanwhile, the publisher is still riding high on hit games such as Saints Row: The Third, a success that THQ plans on emulating. “THQ will be a more streamlined organization focused only on our strongest franchises,” stated CEO Brian Farrell. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve.” THQ’s five internal studios continue unabated work on popular franchises such as Company of Heroes, Warhammer 40k, Darksiders and Metro.

— Ian Davis

Source: Gamasutra