Ubisoft has formed an internal development structure dedicated to the creation of casual games. Among the team’s first projects are the introduction of the new My Coach product line and the expansion of the Petz franchise.

Ubisoft’s new casual games division will be led by Pauline Jacquey, executive producer of casual games at Ubisoft. Pauline joined Ubisoft in 1998, working as a producer on some of Ubisoft’s Ghost Recon and Rayman brands. Ubisoft will also continue to partner with third-party developers to publish casual game titles for the mass market.

The first two games in the My Word line are My Word Coach and My Life Coach. My Word Coach being developed in collaboration with linguists; it will help players improve their verbal communication and vocabulary. My Word Coach can be played alone or with friends on Wii and Nintendo DS, and will be released this fall. My Life Coach is being developed in collaboration with a behaviorist. It will be available for the Nintendo DS this Christmas.

Ubisoft will also continue to grow its Petz line of games and allow young players to learn how to take care of a cat, dog or horse on their Wii for the first time. The Petz series sold more than 3.5 million units worldwide in fiscal year 2006-07.