Ubisoft revealed a new program they’re calling Uplay Passport. The program has been designed to provide players with access to bonus content, exclusive offers, and online multiplayer play. Uplay Passport is an adjunct to the company’s Uplay service, and will be included in many of Ubisoft’s core games.

In each new copy of a Uplay Passport-enhanced game will be a one-time use registration code that, when redeemed, provides access to content and features. The code can be found on the insert card inside the game box. Gamers will be able to identify Uplay Passport-enhanced games by looking for the logo on the back of the box. Driver San Francisco is slated to be the first such game.

Customers who acquire a pre-owned game can purchase a new Uplay Passport online for $9.99 and automatically unlock the game’s online content and features.