Warner Bros. Entertainment has announced their formation of DC Entertainment, a new company created to maximize the potential of all DC properties. DC Entertainment will be responsible for integrating the DC brands and characters into Warner Bros. Entertainment projects.

“It’s no secret that DC has myriad rich and untapped possibilities from its deep library of iconic and lesser-known characters,” said Warner Bros. president, Alan Horn. “While we’ve had great success in films and television, the formation of DC Entertainment will help us to bring more DC properties across additional platforms to fans around the world, while maintaining brand integrity and authenticity.”

Source: Edge