Japan’s Square Enix is looking for a partner in the U.S. and Europe to help raise overseas sales to 50 percent of its overall revenues within three years. Michihiro Sasaki, senior vice president, told the Financial Times it’s imperative the game maker increase its share of the U.S. market to counterbalance stagnant demand in Japan. Currently, only 10 to 20 percent of Square’s revenues came from overseas markets. Square is known for its popular Final Fantasy and Dragon Quest franchises, but Sasaki said American audiences prefer action games.

Sasaki also told the Financial Times Square Enix is “a little worried” about the mediocre performance of the PlayStation 3. Even though the company has strong ties with the Kyoto-based company and is actively creating titles for the new system, expect to see more Xbox 360 and Wii games from Square Enix in the future. This, combined with the right geographical partners, should help Square Enix do more than just survive the current generation of console games.