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Posted on Monday, September 21, 2009 by | Comments 6 Comments


Picture from WoW resumes ops in China

After more than two months of downtime, World of Warcraft resumed full operations in China this past the weekend. Activision had switched Chinese operators on June 7th from The9 to rival NetEase, hoping to earn a higher royalty rate on the game, but the change included an unexpected round of scrutiny from government regulators. These “well-meaning” regulators in turn mandated content edits. (Apparently, you can’t depict the undead in front of Chinese children.) Users that have been offline since June will still be able to use any game time they purchased prior to the downtime, and veteran players meeting certain criteria will get a special pet.

The transition and the downtime have been costly to both Activision Blizzard and NetEase. NetEase has reportedly spent an estimated 1 million yuan ($146,455.77) per day maintaining game servers since July 30.

Source: Gamasutra

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This Comments RSS Feed 6 Comments:

Alaric | September 21st, 2009 at 3:52 PM Permalink to this Comment

So you can’t show the undead to Chinese children? Nice. Not thrilling, but nice.

NyteByte | September 21st, 2009 at 9:29 PM Permalink to this Comment

Coming soon to a computer near you. That’s where we might be headed.
Censorship FTL.

Alaric | September 22nd, 2009 at 9:32 AM Permalink to this Comment

You ever wonder what the purpose of censorship is? Like, what is it trying to achieve/prevent?

So in China if a kid sees the undead in a computer game, he will become an addict and will likely end up beaten to death in an “Internet Addiction” clinic.

In the US, should a kid see some boobies in a game, he well proceed to grow up a violent rapist or possibly even a telemarketer.

In Germany, if a kid sees a swastika or some blood (that isn’t green) in a game, he will become a genocidal maniac and is going to start building the Fourth Reich.

Can anyone think of any other retarded examples of censorship?

Alaric | September 22nd, 2009 at 9:36 AM Permalink to this Comment

OMG! Censorship got me as I was writing about it! THE BIG BROTHER IS WATCHING!!! And since I’m in the US, it is only appropriate that my US-related sentence was mercilessly edited. o.O And the worst part I still have no clue what exactly is wrong with mentioning or seeing the top front half of the female torso…

Michele White | September 22nd, 2009 at 10:09 AM Permalink to this Comment

While mammaries are legal here in NY, we must remember that the site is in TX. ;) WE must save the world from Texan telemarketers.

OmegaBob | September 22nd, 2009 at 6:33 PM Permalink to this Comment

Are you sure it’s not a cultural thing and NOT censorship?

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